The Google India team rolled out the
SearchMasters 2009 conference to introduce the web masters to the various tools developed by Google which can help enhance their respective web sites and make them more friendly to search engines. The conference also included talks on best SEO practices, building mobile friendly websites and a hands on session on two select websites providing tips on how to make them more search friendly. Earlier I had written about the
Google Bus aimed at bringing Internet to the masses. This was a similar event albeit targeted at webmasters, SEO experts and bloggers.
Here is a run down on the speakers and the talks they gave at the conference.
Vivaik Bharadwaaj who is manager of the Search Quality Evaluation team in India and Korea kick started the event by giving the welcome address.
Then the stage was taken over by Adam Lasnik. Adam is considered Google's first Search Evangelist. He talked on the various search engine optimization techniques that webmasters can use to make their sites more search friendly. Specifically, he mentioned ways in which you can use the freely available
Google Webmaster central tools to boost your website traffic.
Then after a brief respite, Koti Ivaturi who is a Strategist at the Search Quality team at Google introduced the audience to the Google
Webmaster Help Forum where, you can post queries regarding the problems you face with your website, and participate in the discussion.
Adam Lasnik later selected two websites at random from the audience and went on to give his views on what could be wrong with these websites and how to rectify their anomalies. By the time he finished the hands-on session, it was time for Lunch (Buffet). And as with all things Google, Lunch was exceptionally good with a plethora of side dishes, salads, fresh fruits, sweets and what not.
Post lunch, Dr Rajat Mukherjee introduced the audience to
Google custom search. Dr Rajat is a group product manager at Google working on the Google custom search platform. An alumni of IIT madras, he has worked with Yahoo, IBM and Verity before joining Google. He talked on how Google custom search can be effectively leveraged in various ways by bloggers, web masters, non-profit websites, syndication partners, governments, application developers and search enabled applications.
Ankit Gupta - a graduate from IIT Delhi, now working at Google, conducted a really informative session on building mobile friendly websites.
The last talk was by Deepak Kumar who introduced the
Google Analytics and website optimizer to the audience. He explained in some depth the different features of Google Analytics and how it can be used to track goals.
The closing note by Adam Lasnik involved a question and answer session which gave the participants a chance to win some prizes - Courtesy Google.
All in all, the day long Google SearchMasters 2009 conference was very informative and every bit enjoyable.